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The Annual Appeal

July 19, 2017

July Education Program

Presenter:  Gloria M. Pugliese, MBA, CFRE


Wednesday, July 19, 2017 

8:30 – Net & Nosh  

9:00 – 10:45 Program 


Community Services Building 

100 W. 10th Street, Room 105 

Wilmington, DE 19801 


The annual appeal is often the entry point for a donor to become involved with a nonprofit.  A compelling case for support can engage a prospective donor, and a strong call to action can lead to a gift.  A great deal of research has been done to determine the most effective elements and strategies for a successful annual appeal, however it is not a one-size-fits-all approach. Each organization must adapt the best practices that will work for them.  In this session, we will discuss the elements of a successful appeal, developing a broad strategy around messaging, acknowledgement, stewardship and more. We will also look at examples of good and not-so-good appeals.

Gloria M. Pugliese, MBA, CFRE

Gloria Pugliese has over 18 years of experience in nonprofit fundraising.  She has secured gifts for medical research, historic preservation, animal welfare, museum exhibitions, higher education, and human services.  Ms. Pugliese has successfully increased fundraising capacity and added new positions both at La Salle University and at Gwynedd-Mercy College.  In addition to her extensive work as a front line fundraiser working with individual, foundation, and corporate donors, she also has extensive consulting experience. She currently serves as Senior Development Officer at Clarke Schools for Hearing and Speech.

Ms. Pugliese is an active member of the Association of Fundraising Professionals Greater Philadelphia Chapter having volunteered for more than 15 years with various committees.  She served on the chapter board from 2006 through 2012.  In 2010, she completed a two-year term as chapter president.  She has presented sessions on grant seeking, ethics, presentation skills and other training topics for AFP and other groups.  She earned her Certified Fund Raising Executive designation in 2006 and became a Chartered Advisor in Philanthopy® in 2016.

1.5 CFRE education points